Directory

BeLocal is a national brand that creates hyperlocal newcomer guides (in print and online) for over 100 communities across the United States.   Our mission is to proactively welcome newcomers into our community and quickly connect them to the best resources and brands in town.   Why is reaching newcomers important for a local business? 1. Newcomers are highly receptive to advertising: Research shows newcomers are more likely to respond to advertising than established residents. In fact, they found that 78% of new movers actively seek out information on local businesses and services, and 68% of new movers are more likely to try a new business that sends them a welcome message.   2. Newcomers are in a state of transition: Newcomers are in a unique state of transition, and are likely to be in the market for a range of products and services as they settle into their new homes. Research shows newcomers are 5 times more likely to make a purchase related to their move, and 9 times more likely to make a purchase related to home improvement.   3. Newcomers are highly valuable customers: Newcomers are highly valuable customers for local businesses. Studies found that new movers are 5 times more likely to become long-term customers if they are welcomed to the community, and that businesses that reach out to new movers can see a 20% increase in their customer base.   4. Local businesses have a competitive advantage: Researchers found that local businesses have a competitive advantage when it comes to advertising to newcomers. They found that 61% of new movers actively seek out local businesses and that 78% of new movers are more likely to choose a locally-owned business over a national chain.   Overall, NMMI's research suggests that newcomers are highly receptive to advertising, in a state of transition, highly valuable customers, and that local businesses have a competitive advantage when it comes to advertising to them.   Who makes a good sponsor for BeLocal? We partner with forward-thinking business owners that love our community and have a long-term stake in its growth and success. Our business sponsors know that newcomers don't have brand awareness or brand loyalty, so they advertise with BeLocal to ensure they're the first business in their industry to connect with these new families each and every month. By sponsoring BeLocal, our partners are seen as trusted local resources—not solicitors—and have the first chance to meet these new families and turn them into clients for life. For more information, visit www.belocalpub.com