It was long thought that the best judge of how well your company or organization is reaching its targeted audience on social media is the number of likes you receive on your business page, so marketing reach was viewed in terms of impressions.
Impressions are the number of times your post/ad/page was viewed. In the print age it was
circulation. Magazines and newspapers would sell ads based on their circulation, which, in simplified terms, is how many were distributed. The greater the reach, the higher the number of people had the chance to see your ad. Let’s say you had a cycling shop. If you found a general magazine that reached 100,000 people, that […]