That’s why so many businesses choose to join a chamber of commerce. These resourceful organizations are made to help local businesses thrive.
What is a Chamber of Commerce?
Local chambers tackle both issues and trends taking place in their community as well as offer resources and services to help local businesses succeed. It isn’t just a goodwill effort, but an effective strategy.
Consider these statistics from American Business Magazine:
- 44% of consumers are more likely to think favorably of businesses who are members of their local chamber
- 63% of consumers are more likely to buy products or services from businesses who are members of their local chamber
- Consumers view chamber of commerce members as trustworthy and are 12% more likely to believe their products or services are better than competitors
So what is it about these organizations that make them so influential?
From regular networking and volunteer events to promotion and marketing packages, your membership will gain you access to opportunities to make connections, meet potential new clients, and gain exposure for your brand.
Reasons Why You Should Join a Chamber of Commerce
The universal mission of chamber of commerce organizations sounds great, but how does it work for you? What can businesses expect when they sign up for their membership?
Below are several reasons why local companies take advantage of their chamber of commerce resources, and how they go about it.
Being a Chamber of Commerce Member Gives You Credibility
A local chamber of commerce organization has a reputation for standing up for the local community and its economy. When your business is associated with their name, it gives the perception that you stand for these things, too.
As a result, consumers trust you more. This leads to more positive impressions of your business. Those seeking products or services related to your own will lean more toward your brand when faced with various options.
Chamber of Commerce Memberships Provide Exposure
Gaining exposure is hard, especially if you’re a new business. You have to find ways to permeate your brand into the community so consumers know who you are and what you offer.
With a Chamber of Commerce membership, you gain resources that make this much easier. If you browse various chamber websites, you’ll note they all house a digital directory.
Members are featured on these directories, which are used frequently by individuals and businesses within the area. New members are also often given various forms of exposure when they sign on for the first time.
This may include exposure through e-newsletters, social media posts, and other forms of publication like the Hill Country News.
Chambers Provide Numerous Networking Opportunities
There is no lack of networking opportunities through an established chamber of commerce organization. From committees to mixers to ribbon cuttings and more, you’ll find various opportunities to connect with other businesses every single month.
Most of these events are free or heavily discounted to members, making them an affordable way to network. Whether you’re a B2B or B2C company, these events are beneficial. The connections you make can lead to new customers or partnerships.
Chamber Members Receive an Influential Voice on Large-Scale Issues
A Chamber of Commerce does more than serve as a marketing vehicle for local businesses. It has an important role in local government affairs as well.
We serve as a voice for the local business owners and industries. This includes addressing issues that may arise with new regulations, fees, taxes, costs, or assessments applicable to the businesses they serve.
When you join a chamber, you become a part of that voice. Your role is relevant and your opinion becomes part of the many contributed voices that form the chamber’s views.
It’s Like a Massive Roladex of Untapped Contacts
Take a moment to consider just how large your chamber’s directory is.
Now imagine having those contacts for your business. How advantageous would it be?
A chamber of commerce is a community within itself. It brings its members together to not only benefit the community but also to benefit each other. Through various events, you will meet, network, and connect with a wide array of influential professionals.
It’s up to you to make the connection, of course, but the opportunities are aplenty. Many businesses grow their customer base and their network through chamber sponsored or hosted events.
Chamber of Commerce Memberships Open Doors to Referrals
Chambers are businesses just like you. Part of their job is linking companies and individuals to the resources they are seeking. This includes a slew of calls and emails, some of which may be looking for a solution that your product or service can offer.
When you’re a chamber member, you become one of the organization’s resources. When a need arises that your business can help fill, your chamber is likely to refer you.
Why? Because that’s part of their core mission. They support their members just as your membership supports their daily operation.
You Have Affordable Access to Promotional Tools
We offer promotion and publicity packages to help you grow your business. This may include ribbon cuttings, sponsorships, or advertising.
Members are offered these packages at a price that is often much lower than what it would typically cost to execute. It’s a perk for being part of the chamber’s organization.
There are Many Ways to Save While You Grow
Chamber of Commerce organizations find ways to help their members get ahead. This may include member-to-member deals. These are special discounts or offerings provided to members by members as a way of supporting each other.
Other discounts may include reduced rental fees for conference room space, discounted event tickets, or affordable promotional tools like the ones mentioned above.
Get Involved with Your Local Chamber of Commerce
While there are many events chamber of commerce organizations put on that are free to the public, you reap the best benefits when you sign up and participate as a member.
Explore the levels of membership available through your local chamber, as well as what unique benefits come with each one. Your level of commitment should be based on the results you want to see.
From directory listings to spotlight features, exposure, and sponsored events, you can gain access to valuable promotional opportunities at a fraction of the cost it would take to do them yourself.
Plus, with established chambers having numerous connections within the community, you will find that your ability to make a local impact grows exponentially.