Branding and Workplace Culture


The trend toward Corporate Social Responsibility (CSR) over the past decade has had a tremendous positive impact on businesses and various charitable causes. There is little doubt that companies grow and communities improve when there is a conscious effort to do more than just make a profit and provide dividends for shareholders. In fact, as the CSR movement matures, we see increasing evidence of the linkage between financial success and being engaged in philanthropic and charitable endeavors within our communities.

The businesses that excel in CSR have developed workplace cultures that bond employees to something greater than themselves or their jobs. But we also find ourselves, as business leaders, struggling to define exactly what is a good work culture. […]